As of July 2021, the visual identity of Mentor will look a bit different. This change will tie together the several Mentor chapters around the world located in the Arab Region, Denmark, Germany, Latvia, Sweden, and the United States, as well as Mentor International. Some of the new visual assets include a muted color palette, a slightly lighter green logo, and a new geometric typeface.
We have explored how the visual world has developed and will now bring Mentor into it with a modernized visual identity where the focus has been on digital implementation and youth empowerment through brand engagement.Jakob Jansson, Partnership & Marketing Director at Mentor International
The Swedish advertising agency NORD DDB has overseen the development which resulted in the new contemporary, youth focused visual identity and if this rebranding exercise has one key message to offer stakeholders, it is that Mentor is committed to continually improving and evolving in order to reach and support them in the most effective way possible.